Project 3 – Explainer Videos and Awareness Campaigns That Reach Young People in an Accessible, Easy-to-Understand Way

Today, young people primarily seek information where they spend their time every day: on TikTok, Instagram, and YouTube. That is exactly where we want to reach them with accessible, evidence-based information about mental health.

“Sometimes it’s hard to know who to trust on the internet. I think videos by real researchers would be great. They could help people better understand mental health conditions.”

– Luise, 16 years old

However, high-quality science communication requires funding – and currently, there is not enough financial support available for this work.

That is why we need your support.

ECYM unterstutzen

Why This Project Matters

Mental health challenges, anxiety, and crises are increasing among young people. At the same time, social media is flooded with misinformation, half-truths, and oversimplified answers to complex questions.

We want to provide an alternative: scientifically based, easy to understand, and explained clearly and on equal footing.

Through a professional video and awareness campaign, we aim to reach young people aged 12 to 35 and provide them with access to up-to-date knowledge about mental health.

What We Plan to Do

We want to produce a video series for YouTube, as well as content for TikTok and Instagram, in which:

Researchers talk about their work and findings,
Early-career researchers share insights into their daily work,
Experts by experience contribute their perspectives,
Innovative prevention and intervention approaches are presented,
Young people learn how research is conducted and how they can get involved themselves.

At the heart of the project is interdisciplinary and participatory research on youth mental health.

All content will be designed to be accessible, easy to understand, and tailored to the needs of young audiences.

Our Goal

We want to:

Make research findings easily accessible,
Strengthen trust in research and science,
Inspire young people to engage with research,
Highlight opportunities for participation,
Reduce the stigma surrounding mental health conditions,
Promote prevention and provide guidance.

In short: we want to bring science to where young people are.

We Need Your Help

Approximately €100,000 is needed for the development, production, and dissemination of the video series.

Support our awareness campaign and give science a voice that reaches young people.

Help ECYM now

Whether it’s a one-time donation or a recurring donation: Every contribution, no matter the amount, counts and helps support the mental health of youth!

Join us in making a difference – support the mental health of the next generation.

DONATION ACCOUNT

Account holder: Charité – Universitätsmedizin Berlin
IBAN: DE68 1007 0000 0592 9799 00
BIC: DEUTDEBB
Bank: Deutsche Bank

Reference: Einstein Center for Youth Mental Health

Your donation is tax-deductible. We would be happy to provide you a donation receipt upon request. To do so, we need your name and address. Your personal data will be stored only for this purpose.

100% of your donation goes directly to our projects.

Please feel free to contact us if you would like to learn more about our work and projects.
Contact: ecym@charite.de

Help Us Make Mental Health Research Visible

Mental health explained clearly, directly on TikTok, Instagram, and YouTube.

Why This Project Matters

What We Plan to Do

Our Goal

We Need Your Help

Help ECYM now

DONATION ACCOUNT

ECYM Newsletter

About ECYM

Reasearch Challenges

Links

Contacts